The History of the Erevan House
Created in 2021 by Evan Morello Boghossian, Erevan was born in Saint Tropez, where the creator is from. Conceived as an ode to the sunny and carefree spirit of the golden age of the Côte d'Azur, the founder distills through his creations a curation of know-how from around the world, crafted in his workshop nestled in Paris.
That same year, Erevan opened its first flagship store in Saint-Tropez, at 41 rue Gambetta, where the designer wanted to tell his story in person and present his collections in person. He also immersed himself in the village's cultural richness, the eras and icons that shaped its myth, and fueled his desire to revive, under the name of Erevan, a dreamlike vision of his hometown.
DESIGNED AS AN ODE TO THE SOLAR AND CARE-FREE SPIRIT OF THE CÔTE D'AZUR
Our universe
The Erevan silhouette reveals a chic and sophisticated look, tinged with the flamboyance that once shone on the French Riviera. Designed as the wardrobe of the modern dandy, Erevan plays with bold cuts, wide collars, colors, and stripes to dress the contemporary man. It is as much the poetry of the bucolic coast as the glamorous side of the Riviera's endless nights of celebration that combine to sculpt the spirit of Erevan.
Erevan's collections and creations, with their sunny and eclectic character, exude the carefree spirit of a youth spent on the Côte d'Azur, the joie de vivre and freedom of a Saint Tropez so dear to the designer. Growing up inspired by the icons who contributed to the myth of his childhood village, such as Pink Floyd, Aznavour, Jagger and Delon, Erevan's desire to create a bold and extraordinary elegance.
In pursuit of this desire, the tone of the Erevan image takes root in the French New Wave cinema that fascinates the creator, laying the touch of simple luxury that Yerevan wishes to share through its communication.
